Advertising and cigarettes blog

Electronic revolution in smoking

2008-10-23T07:11:00.000-07:00

New marketing good electronic cigarette is spread in high gear in Holland. This Chinese invention just began to work up the European market, and according to experts, Dutchmen, one of the most smoking European nation, organized the trade of electronic cigarettes faster than other, providing with cigarettes its own people and neighboring states.

Nicotine toy works by the following principle: ampoules with nicotine are placed into cigarette holder in the form of cigarette and during heating nicotine inhalation occurs. There is no tobacco smoke, no smell from electronic smoking, and the organism is not exposed to the intoxication from tars. In 2007 E Smoking company opened the first store of electronic smoking in Alkmaar. In the near future it is planned to establish branch offices in Germany and in England.

The marketing director of the company Mr. Jacobs says that the sales volume increase every week. 95% of sales are carried out online, cigarettes are sent not only all over Holland, but to Great Britain. Such cigarettes are three times cheaper than usual cigarettes. Tobacco prices are very high in England, so Englishmen have possibility to save their money.

E Smoking carries out aggressive marketing politics and soon it is planned to launch advertising campaign at Holland radio. As this product does not contain tobacco, no legislative restrictions are applied to it, and everybody can smoke electronic cigarette in train, office or in restaurant.

Electronic cigarette does not differ from nicotine plasters, chewing gum or other medical supplies, which are applied is the alternative to tobacco smoking. However, this preparation has not undergone pharmacological examinations in Holland, it is still unknown whether such cigarettes are dangerous or not.

In the Netherlands any kind of pharmaceutical has certificate and registration. Confrontation between followers of healthy way of life and followers of traditional Dutch liberalism goes on. It is expected that in the country, which decriminalized light drugs and legalized prostitution, the terminal decision of tobacco question will be based on pragmatism and common sense.

Some words about smoking

2008-09-27T01:20:00.000-07:00

In a study of adolescents who, when first interviewed, had never engaged in smoking, Pierce and colleagues found at the 3-year followup that having a favorite cigarette advertisement as well as possessing or being willing to use a tobacco promotional item at the initial interview predicted either future smoking or the increased likelihood of trying tobacco.

Unger and Chen reported that the age of smoking initiation occurred earlier among adolescents who had a favorite tobacco advertisement, had received tobacco promotional items, or were willing to use tobacco promotional items.

Research has also shown that awareness of beer commercials among fifth and sixth graders is significantly related to intentions to drink as adults, suggesting that alcohol advertising may influence adolescents to be more favorably disposed to drinking. Therefore, advertising has been found to be a potential risk factor for both smoking and drinking among adolescents.

Economic and Availability Factors Research suggests that adolescent smokers or drinkers are more likely than adults to reduce or quit smoking or drinking in response to increased cigarette or alcohol prices.

Harris and Chan found that 15- to 17-year-olds, compared with 18- to 20-year-olds, were more likely to respond to an increase in cigarette prices by quitting smoking rather than by reducing the number of cigarettes they smoked per day.

Grossman and colleagues reported price elasticities of demand for cigarettes of -1.20 for 12- to 17-year-olds and -0.15 for people older than age 35, meaning that a 10-percent increase in the price of cigarettes would lower per capita consumption for these two populations by 12 and 1.5 percent, respectively. Other research suggests that a 10-percent increase in cigarette prices would reduce the number of teens who smoke by 7 percent.

Alcohol use by young people is also more sensitive to price than drinking among adults. In one study, the price elasticity of demand for heavy drinking was -0.92 for people age 18 and older, compared with -2.24 for those between ages 18 and 21.

The authors suggest that adults respond more to increases in the potential future costs or consequences of smoking and drinking, whereas young people are more sensitive to increases in price, because future costs are less important to them and young people have more stringent budget constraints than do adults.

College students, however, may be less responsive to alcohol prices than are other groups of young people.

Chaloupka and Wechsler examined drinking data from 17,000 college students in relation to beer prices and drunk driving laws in the locations of the participating colleges.

The results suggested that college students were less responsive to alcohol prices than were other groups but that more severe drunk driving penalties tended to reduce both drinking and binge drinking. These effects were found among underage and older students, both male and female.

Tobacco firms and supermarkets face

2008-08-28T06:54:00.000-07:00

Tobacco firms' subtle tactics lure smokers to their brand

2008-08-28T06:48:00.000-07:00

Picture the scene: You walk into a chic bar where the clientele is young and the drinks reassuringly expensive; you note the stylish combination of red and white furniture, the impressive attention to detail that goes into everything from the cushions to the ashtrays. Suddenly, inexplicably, you urgently want to smoke a Marlboro cigarette.

It sounds the stuff of bad science fiction, but Philip Morris, the manufacturer of Marlboro, is such a believer in 'experiential' marketing - where furniture and design are used to subtly convey a brand's strengths - it has created a crack team to transform the insides of Britain's upmarket bars and music events, in an attempt to boost its profits.

As a smoking ban in England nears and tobacco advertising has been banned, cigarette companies have had to find other ways to sell their products.

Internal marketing plans, drawn up by the company last year and obtained by The Observer, show that Philip Morris offered financial incentives to managers to fill their bars with furniture bearing the Marlboro logo or place its branded ashtrays and vending machines in areas where smoking is allowed.

'Should you take up this offer [of ashtrays], Philip Morris will give you a £20 music voucher from HMV as a token of their thanks,' the marketing teams were instructed to tell the managers.

The company also experimented with subliminal ways of communicating its brand, through themed bar areas which could be put up at major social events, and did not feature the Marlboro logo or its packaging.

These 'installations', as they were called, created lounge areas by placing comfortable red sofas in front of video screens showing scenes redolent of Wild West 'Marlboro country' to convey the essence of the cigarette brand while circumnavigating sponsorship bans.

One plan Philip Morris experimented with was the use of 'chill out' smoking areas. These featured a sofa shaped like a bath, to give the impression it was an area in which smokers could relax, subtly suggesting cigarettes help people deal with stress.

'Philip Morris would pay for the installation - known as the Marlboro Motel - to be erected. That way the company could say they were paying for the right to sell cigarettes rather than sponsoring an event,' said one person familiar with the installations.

Experts said the company was not alone in trying to find new ways to communicate its brand amid severe marketing restrictions.

'All that former advertising money has to go somewhere,' said one industry insider. 'The tobacco firms are looking to create extensive "design languages" in bars and clubs and other venues through the use of particular types of furniture or material which will make people think of their brands.'

Experts said such marketing was becoming increasingly popular. 'The more subtle the message, the more likely it is to be accepted,' said Gerard Hastings, director of the Institute for Social Marketing and Center for Tobacco Control based at Stirling University.

'If you see something blatant, it forewarns you. But if it's something subliminal it will go under the radar.'

The elite teams of marketing experts were armed with scripts to use when approaching bar managers and event promoters. 'Our customers are your customers,' runs the script. 'Nearly 80 per cent of Marlboro smokers are ABC1, aged 18 to 35.'

The teams were told to stress:'Marlboro is arguably the world's best known brand after Coca-Cola.'

The project was part of a wider plan to target affluent smokers aged between 18 and 35. The company sought to secure exclusive retail rights at the 2004 Glastonbury festival, and a number of other high-profile music events where attractive female 'Marlboro models' would sell cigarettes.

Since last December all cigarette advertising is banned except small displays on vending machines.

Amanda Sanford, research director of the anti-smoking group Ash, said the marketing plans raised serious concerns. 'Cigarette advertising is going underground, it's becoming more covert. This just shows the need for greater vigilance.'

A spokeswoman for Philip Morris said the company did not to discuss its marketing plans, but added: 'We have a range of strategies to support Marlboro which, combined with the taste of the product, have helped to contribute to its success.'

Anti-tobacco advertising

2008-07-11T04:34:00.000-07:00

Point-of-purchase tobacco environments

2008-07-11T04:27:00.000-07:00

Field observers collected information on the presence of various POP tobacco environment features including

1) tobacco product placement (self-service versus clerk-assisted);

2) promotions (multipack/cents-off discounts and gift-with-purchase offers);

3) tobacco-branded functional objects (free items provided by the industry such as counter change mats or shopping baskets displaying the sponsoring company's logo);

4) presence and extent of exterior and interior advertisements (such as those indicating special prices);

5) presence of low-height interior advertising or advertisements directly in the line of sight of very young children (at a height of <3>

6) tobacco-control signage (including Food and Drug Administration [FDA] (ss)-or industry-sponsored signage, health warnings, or messages indicating that identification is required to purchase tobacco products).

Data were weighted to account for both the community-level multistage sampling procedures and the store selection proba bilities.

The GENMOD procedure in SAS v.8 was used to run generalized estimating equations that accounted for community clustering while specifying a binomial distribution and a logit link function. Results were expressed as unadjusted odds ratios and 95% Wald confidence intervals. For all analyses, supermarkets were used as the referent category.

Some form of tobacco POP presence (i.e., interior or exterior advertising, self-service pack placement, multipack discounts, tobacco-branded functional objects, or vending machines) was observed in 92.1% of the stores: self-service cigarette pack placement in 36.4%, multipack discounts in 25.2%, and at least one tobacco-branded functional object in 68.5%.

Most (80%) retailers displayed interior tobacco advertising; 22.8% had high levels of interior advertising (i.e., advertisements outside areas where tobacco products were sold or displayed), and 42.9% had low-height advertisements.

Exterior tobacco advertisements were observed in 58.9% of the stores, with 40.4% having high levels of exterior advertising (i.e., five or more advertisements or at least one advertisement >1 foot in any dimension).

Some form of tobacco advertising (interior or exterior) was present in 84.1% of the stores. Convenience/gas retailers were significantly more likely to have five of the six POP measures, convenience and liquor stores were significantly more likely to have four of the measures, and drug stores were significantly less likely to have two of the measures

Dunhill Zinc Ashtray with Wood Base

2008-06-25T06:29:00.000-07:00

Dunhill advertising company

2008-06-25T06:21:00.000-07:00

During many years, the English brand Dunhill has established a reputation of expensive and conservative brand for elderly solvent aristocrats. Dunhill for Great Britain is the same as the Hermes for France. Dunhill is smoked, has wore, has written and has checked the time. And, if there is only a perfume or lighter, Dunhill is valued well by consumers.

In the whole world the brand “Dunhill” dictates the life style of rich people who appreciate elegancy and at the same time – the spirit of adventure.

It is not enough to have a cottage and yacht to become a gentleman. It is necessary also to use all modern means of travel as James Bond, to be risky as Michael Schumacher and sportive- man as David Beckham.

This same life style had Alfred Dunhill – inborn businessman, reckless racing driver, and luxury and travel lover.

He adored engineering and he invested his money in it not only for the sake of benefits. He was a very modern man, because he worked permanently to find always something new.

In 1920, he included in his collection the following devices: clocks, chronometers, lighters, devices made of leather. In 1926 his company produced the collection version of lighter “Unique” in which body was incorporated a watch.

In 1930-1940, his collection enriched with ties, tie’s clips, studs, gold cigarette cases which was encrusted with precious stones.

The pocket lighter was produced after the World War I. It was invented by English engineers Greenwood and Wise.

The muse of this invention was unfortunate circumstance – Greenwood lost his hand in the field and he can’t light a cigarette himself.

So, in this case was invented the first pocket lighter, where the wheel was distributed horizontally, not vertically and it permits to light a cigarette with the help of one hand.

The engineers proposed their invention to company “Dunhill” where it was called “Unique” and which caused a furor among customers. In the Dunhill’s museum is kept the prototype of the first lighter “Unique” where was used a can from mustard.

In 1926, Alfred Dunhill modernized the lighter and in the market appeared the original lighter-watch. In 1947, in Paris appeared the first gas lighter which worked from butane-gas.

His new version of lighter, Dunhill presented after 10 years in London, but it was the famous “Rolagas” which became immediately the most popular product of Dunhill Company in those years.

Dunhill supplemented assortment of the lighters with the most unusual models such as table lighter, aquarium-lighter, the huge lighter – peg.

You can see all these lighters now in London museum “Dunhill”, where are gathered enormous numbers of unique exhibits.

Cigarette Advertising Calendars

2008-05-27T05:17:00.000-07:00

Smoking as a fashion

2008-05-27T05:14:00.000-07:00

I can admit that smoking has been a very quiet stylish habit during of many years.
Process of smoking was sexy and amazing when somebody smoking in different places like: pubs, TV, park and so on.

I can say that this positivism was created by tobacco companies, with the help of their cigarette advertisings on TV, radio, billboards and so on.
I mean that the Cowboy looks very sexy when he rides a horse and smoke a cigarette for example.

According to the cigarette advertising, smoking appears to be modern and fashionable. Not some times ago, cigarette advertising was created to attract young smokers for thinking that smoking is cool.

This kind of publicity was implemented by lots of tobacco companies and was called: Joe Camel, Marlboro Man, Camel Cash, Marlboro Miles, etc.

Nowadays, tobacco companies don’t advertise their cigarette products as much as in the past.

In many countries, including France, Germany and so on smoking was banned in public places.

At the moment, tobacco companies are advertising their products with the help of the banners in their online cigarettes stores. Moreover, some of them use discounts for some cigarette brands.

American Dream

2008-04-18T05:13:00.000-07:00

Tobacco Advertisement

2008-04-18T05:08:00.000-07:00

During of many centuries, tobacco companies spent a lot of money to advertise their cigarettes brands and tobacco accessories. In many cases, they had success and made a big profit.

Since 1997, tobacco companies spent double of money in advertisement campaigns. Tobacco companies are spending 11.2 billion dollars per year, or 30 million dollars per day for advertising their cigarettes and tobacco products.

In their cigarettes advertising, tobacco companies use the following methods of promotion:
- retail value promotion;
- promotion allowances/payments;
- coupons;
- item distribution;
- Public entertainment.

For example, only in 2001 for sporting events were spent 110.6 million dollars. Tobacco company were spent over 236.7 million dollars only in advertisements and promotions.

Smoking ban in France

2008-03-18T01:11:00.000-07:00

In France will appear "cigarettes" policemen

2008-03-18T01:06:00.000-07:00

In France was created special police subdivision that will monitor cigarettes ban implementation.

This week, 175 thousands "cigarette" policemen will start to patrol schools’ and factories’ territories, verify offices and other public places where smoking is banned.

In general, France wasn’t very active in fighting against smoking in public place. For example, cigarettes ban has been functioning since 1991, theoretic of course, but practically all things turn out to work vice versa: it is not forbidden to created special smoking place at the restaurants and pubs that what is practicing at the moment.

But since next year January things are going to change: smoking in public catering will be totally banned. Regarding cigarette smoking in public place ban, it comes into effect in France on 1 February.

Lawbreakers will pay penalty about 68 euros. All police subdivisions are empowered to monitor the implementation of this ban.

But French government hopes that ban will come into power not due to the reinforcement of police measures but due to the moral pressure of the society on smokers.

Semiotics in Advertising paper

2008-02-09T03:07:00.000-08:00

Leo Burnett Moscow launched advertisement of new sort of cigarettes Virginia Slims

2008-02-09T03:04:00.000-08:00

Company targeted for refined, learned and intellectual smokers, who are captivated by books, TV and creation.

Press secretary of PA Leo Burnett Moscow informs that all series of Virginia Slims are updated. New product has appeared - Virginia Slims Ultra Light with light and soft taste. Also it was reduced gums and nicotine substance for Virginia Slims Full Flavor cigarettes and was updated the composition of tobacco in Virginia Slims Light cigarettes.

In addiction, was elaborated new design of pack that will accentuate the spring mood.
Company uses such media as advertising in subway and press and also informational inserts in the cigarettes packs.

In addiction, information about updated cigarettes series is directed only to adult people, who have more than 18 years old and who want to receive information like that trough mail or subscribes.

In the market place, company passes actions to promote the tobacco products and build the image of trademark.

Cigarettes marketing

2008-01-15T06:41:00.000-08:00

Non-traditional cigarettes will come into the market

2008-01-15T06:39:00.000-08:00

Euro Commission proposed in 2009 year to introduce a ban for the sale of traditional cigarettes in Europe.

In result, Tobacco Companies will be obligated to produce fire-safe cigarettes.
"Euro Commission plans to ban traditional cigarettes for 2009-2010 years and engage smokers to use only fire-safe cigarettes."

Fire-safe cigarettes will be produced from a special paper for cigarettes with small ruptures. If from it somebody wouldn’t inhale, this cigarette will be automatically going out.

According to Euro Commission, daily about 2000 Europeans die from fire, caused by the lighten cigarettes.

Virginia Slims cigarettes advertising

2007-12-27T07:27:00.000-08:00

Some words about Cigarettes

2007-12-27T07:21:00.000-08:00

The word "Cigarette" has a French origin and it means "little cigar". Cigarettes have appeared for the first time in America, when American Indians were wrapping tobacco in straws, reeds and maize leafs.

Afterwards, they appeared in Europe and during approximately 250 years, cigarettes and pipes were unique ways to receive pleasure from tobacco.

In USA, the distribution of cigarettes forwarded the appearance of some new brands of “light” tobacco, for example "White Barley".

In 1880 appeared the first machine for production of cigarettes. During many years, cigarettes have overtaken cigars in sales volume. Soldiers, who didn’t have time to smoke cigars or pipes, had time to smoke a cigarette.

Approximate in that time, was founded the famous Fillip Morris Company, that sold manually rolled cigarettes.
In USA, cigarettes were generally created from wastes of manufacturing other tobacco products, especially from chewing tobacco.

This type of tobacco was very popular in west America in that time. British company "Phillip Morris" opened a representative in New-Work, which had the goal to actively market the cigarettes, including popular brand today “Marlboro”. Reynolds has launched Camel cigarettes on the market place.

In 20th years of our century, in the evolution of tobacco industry played a great role the distribution of cigarettes for women.

American Tobacco Company created the brand Lucky Strike to resist their competitors.
Similarly, they began advertising their cigarettes and have won over 38% of market place.

Camel Advertising

2007-11-20T04:56:00.000-08:00

Tobacco thrown from the finish. Congress of the United States against cigarette advertising in women's magazines.

2007-11-20T04:53:00.000-08:00

American parliamentarians continue to fight smoking. Several dozen members of Congress require publishers Cosmopolitan, Vogue, Glamour and other popular magazines to stop print advertisements of tobacco, as well as smoking is a danger to the health of women and adolescents.

This week, a group of 41 deputies sent a letter to 11 publications, which is trying to convince them that publish tobacco advertising next to the articles on the health of women impossible farce. The greatest concern aroused Congressmen No Camel brand.

Nine cigarettes are in the new graceful bundle (Hct with black-colored sea waves or fuchsia) production R. J. Reynolds. They advertise specifically as women's cigarettes.

"We are extremely concerned that R. J. Reynolds, aggressively imposing this devastating product to young women, makes extensive use of leading women's magazines, including you, "says the message of parliamentarians, and transmitted to the press.

Representatives of R. J. Reynolds claimed in response that its new cigarettes that appear in magazines in the face of roses are intended solely for experienced adult smokers.

But organizations involved in the fight against smoking, are confident that the new company is going to cigarettes, on the other hand, attract non-smoking girls.

"More than a thousand customers tobacco companies are dying every day from diseases associated with smoking, of course, they know what to talk about when the documents for internal use Teenage called" potential smokers", which will come to replace them," the letter Congressmen.

Advertising Marlboro Cigarettes

2007-11-07T07:06:00.000-08:00

Advertising in the United States

2007-11-07T06:58:00.000-08:00

It should be noted that advertising in the United States have waited two major boom. The first refers to the 1920-m: lack of sales techniques, the movement to the touch with the dramatic increase in the production of goods and products whipped up competitors to increase advertising budgets.

What all this ended well-known. Overproduction of goods compared with the solvent demand advertising did not help, and this is the Great Depression.

The second period is also flourishing advertising account for the post-war decades of the twentieth century. Advertising 1920-x in America was largely traditional appearance, creative strength mainly scooped copy of the best European designs. Copying the King was an American advertising; it was responsible for the whole concept of Graphic Design USA.

While new products and all products come and arrived at the consumer market, advertising does not move from their seats and remained on the traditional songs, compiled from the title, illustrations, text, and a signature.

Echo style modernism or art-novo survived advertisements 1920-x; they dominated the natural and graceful shape. The advertising business does not know what to do with new ideas currents of European modernism.

Randall Lester, president of New York Art-director Club, warned overseas designers: "Art Director Responsibility is to be cautious and wise in the use of his extreme views. There are so many ways to solve the problem of fiction, but there are artists”.

Unlike previous decades, in which the Great Depression and the Second World War condoned thrift and rationing of consumption, Americans 1950-x experienced unprecedented purchasing boom. All of this is preparing the ground for strengthening the role of advertising in the sale.

Despite the shadow of the atomic destruction hanging over the consciousness of Americans, advertisers have continued to treat the public, products, which were more new, better and faster, creating a new "mass market". And the Americans feel to have the right to do so.

In seeking to lead a normal life, the American public watched closely in the future and the future seemed unclouded. At least, as it looked through the prism of television, magazines and advertising cigarettes.

Sexy woman with cigarette

2007-10-23T06:44:00.000-07:00

Combination of Cigarettes

2007-10-23T06:39:00.000-07:00

Generally, smoking for women is an ideal way to get a man or give him a green light. When a woman smoking for themselves, it intentional less traffic, as would have no angles and emphases.

It looks to the window and smoking itself for themselves. Just another case where a woman smoking for men, for show. Once her interest appears near the site, a woman is changing in front. All occurs almost unconsciously.

Straighten spin, leg throw in the leg glance becomes more or dismissed or archly-draft. A cigarette in this case plays the role of some sort of magic wand with which to show subtle manners and graceful gestures. More generally begins presentation.

Smoke, smoldering cigarette ashes, it is not any signs of this beauty and the epitome of our time?

I have no time for they caught examine unconscious woman with a cigarette (and without these, if honest).

With talk and with a cigarette a woman is more impressive. Meanwhile, that for women smoking is odd way to show graceful hands, impeccable manicure and beautiful mouth. The easy way and applies to all one hundred.

The fact that more smokers woman sexually, even Freud said, equating cigars (and then they smoked it) to the phallic symbols. No gift famous artists and photographers love the image of women smokers.

Combined with cigarettes at the paintings and photographs appear walking stick, cylinder, in the grid stockings, red lips and nails, in general, all the attributes rapacity.

A woman with a cigarette in part is tiger. This is not representative of each sex in a brave forces take final leave such enticement surest way for the sake of health.

The first method of marketing

2007-10-10T08:57:00.000-07:00

There are two main ways of holding such shares. The first method is a consistent approach. In this case, for a predetermined period (weekly or monthly) selected one of three categories related products, the prices of which are determined based on "cost plus 2 - 5%.

Each time they change depending on how the buyer is responding to a proposal. From marketing is needed not only to intelligently choose a line, but gradually "rollback" pricing for the old level so as not to cause dissatisfaction among customers. Usually this way also pulled return on sales of goods, the demand for which below expectations.

Another method often referred to as "the falling leader". In this case, each store chooses so-called markers - products that the customer is looking first and foremost at a price which determines the cost of cheap or category. Prices are displaying minimum possible, a "very favorable" proposal is made and advertised.

The calculation is that the buyers along gain and other items, a store that sells regular and sometimes exorbitant prices. Thus are increased sales of all products. For example, household appliances shop may offer a model washing machine at a very low price, informing customers about this through advertising, and to bring the proposal by more visitors.

It is desirable that these products appear in the shop with minor interruptions, and in limited quantities. In doing so, other products can be just not cheap, but consumer, looking at what we had proposed at the lowest cost, unconsciously begins take advantage of any purchase in the cigarettes store.

That is, the rate is not so much about lowering the real cost, but at the psychological perception of special offers. There will in fact the buyer to run all over 10 stores for a day or even a week to find a "basket" of special offers only competing networks.

Filter Cigarettes

2007-10-10T08:55:00.000-07:00

Advancing market

2007-10-10T08:51:00.000-07:00

Today prices in the country are almost at the European level, and all kinds of discounts and promotions at the consumer may head to begin to whirl. It is true that domestic specialists during this time having learned to manipulate the "labels" for goods and services and now hone skills.

So today is the pricing though?

Pricing policy depends on what tasks facing at the moment to the company. If its goal is to increase market share, cost is calculated in such a way as to maximize sales.

If you want to increase earnings, on the other hand, focuses on the uniqueness of the product. The first case is usually a product to the best low-cost and designated price lower than potential competitors.

The same tactic is used when the need to establish a new niche after the goal achieved and the consumer accustomed to a new player to boost the range gradually.

The second product is in contrast the most expensive market. The company is initially sold at high prices, much higher than the cost of production.

When the market is saturated, it will be lower prices and hence company earnings. Typically, both sell unique products that have no equivalent. An example of such a strategy is the price of a new model of mobile phones or televisions.

The novelty is realized by high price for a most impatient. After a while it started lower cost.

In fact, the last two options tactics behavior in the market. When competent marketing for some time, two similar products on the market start from two diametrically different positions, should cost the same. This can be seen, for example, the case of the same mobile phones.

New models leaders advancing market at exorbitant prices, and second-tier companies, in contrast, can appoint lowest possible cost. But somewhere over the years their price sheets gradually equalized.

To guard against surprises, most of the major manufacturers use a two tactics. Naturally, it can only afford a company that has a wide assortment line. If, say, the same producer of mobile phones in the New Year arrives at the market five models, with their sales can be used excellent strategy for cigarettes.

Firm’s space, which does not have unique products, a large amount of support can not simply choose some of the market price and appoint secondary.

It is within their global strategies companies, and tries to work. For example, General Motors expects prices so as to ensure the income of up to 20% on invested capital. Small companies also provide a corridor below which is not willing to sell under any circumstances. But, of course, to stay in this framework has to manipulate the price. Here comes the money marketing and discounts.

The best discount is one that not only helps entice a competitor potential customer, but is not allowed to lose a profitable and desirable Along solve other pressing problems. Let's sell lie around launch a new product or line of products.

Of course, the dream of any dealer-off price of the goods in a way that nothing at all to lose. It must get the customer, and to the advertising effect. Otherwise, the buyer quickly examines that discount tree, but in fact he sold the same product at the old price.

But if a broad line of products, reduce the price of certain items can be relatively easy.

Marketing simply monitor range of competitors, comparing it with its warehouse inventory and make conclusions. Not surprisingly, the retail widely available special offers. Almost every store, regardless of whether they sell household equipment, clothing or food, you can now see several categories of products, which exhibited at special prices.

Cigarettes price, tax

2007-10-10T08:49:00.000-07:00

Similarly Shipping, Buy it! Why shops need discounts.

2007-10-10T08:45:00.000-07:00

Low price is not the only way to get new customers. In the capable hands timely adjustment can increase sales, reviving interest in the product unpopular and even save the company from bankruptcy?

Domestic marketing has been perfectly mastered the Western experience of special shares and now use it.

Times when marketing companies designated price, simply comparing the cost of their products with competing products have long left. Today, every company defines its niche and SCA convenient for themselves `a pricing policy.

The key is to the forecast profit. This is a good all - and by entrepreneurs, and their competitors. Naturally, the ability to increase market position or earn more, no one has refused, but put the enemy "over profitable" proposal, even at the expense of their own profit, no one tries.

Chief irritant market- is large foreign companies. Regardless of the industry, where they become offensive-selling products, clothing, or providing recruiting or logistics providers, multinational corporations are forced domestic manager explore new options promote their products.

Before "price wars" were not, the domestic market is growing, international company seriously pinch their profits are not ready, but because voters in the light of its pricing policy domestic entrepreneurs.

But even a "weak" competition last year seriously changed the rules of the game. "In the last year or year and a half discount program indeed become more diverse. The number of special offers increased times. One of the main reasons for coming to the country-western big companies that lead their competitors carefully build marketing policy", is speaking President of the Russian Trade Group Andrei Timofeev.

The positions of domestic companies also increased, fewer are small players in the market, while those who remain, where more varied prices.

Increased competition: companies have to use all existing means to draw attention to their products. Sometimes sake they are even willing to sell some of their products at a loss. "One specializing in the sale of home appliances has a laptop on the bottom prices.

Rather, it is expected to only cigarettes advertising effect, hoping in this way to increase the number of visitors to its network. Probably, the number of such acts will only increase", predicts Andrew Timofeev.

Old tin advertising sign in the Maltings pub York

2007-09-15T01:06:00.000-07:00

How to color a brand

2007-09-15T00:58:00.000-07:00

As a tradition the perception of the color itself greatly depends on national and cultural stereotypes. So, green in Islamic culture is holy color, in Ireland – national, in England – ill fortune color.

In Europe and USA there is a separate marketing branch, specializing in selection of color for the merchandise.

Color Marketing Specialists try to take into account traditions, stereotypes, the psychology of colors perception and many other factors.

"Clothes manufacturer, merchandise for house would not make a decision to launch a new product without consulting a color specialist, says Angela Morrin, director of American agency Morrin Color Marketing – The color not only attracts buyers attention, but also helps build an emotional connection between the customer and the product.

Each model should have its own "color history", which will help it to sell. The product, which before nobody bought, may have a great success after a color change."

Change of color and sex

Here is an example of successful color change: before the year 1995 Marlboro positioned as women cigarettes and were produced in soft white-rose packs.

To that moment the share of Marlboro on the USA market was reduced to 0,25%. For the salvation of the brand settled down an advertising giant Leo Burnett. The brand has changed its color and sex.

Then the dominating color of hard pack became red – male – color. And there was the result: after one year the sales of Marlboro cigarettes went up more then 3000%.

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2007-08-13T07:08:00.001-07:00

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2007-08-13T07:07:00.000-07:00

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Cigarettes cost

2007-08-07T01:37:00.000-07:00

Sovereign - we know what smokers-pragmatics want

2007-08-07T01:30:00.000-07:00

The Agency of communications Magic Box reported about the development of advertising campaign of federal scale for the tobacco brand Sovereign (producer - Gallaher Liggett-Ducat).

The company with impressive slogan “Now you know what you choose” has to increase knowledge of the audience about Sovereign brand and to stimulate of test purchase.

With this, agency appeals to smokers-pragmatics with analytical turn of mind, who don’t trust advertising and want to know the truth about the product.

And the agency is intended to “run it down straight from the shoulder”.

The Agency worked out key visuals for advertisement in press, promo-site and promo-materials for BTL-action.

The Association with Advertising

2007-07-11T07:37:00.000-07:00

Occasional matches for occasional cigarettes in occasional advertisement of occasional smoking

2007-07-11T07:27:00.000-07:00

Extreme Group advertising agency worked out a partisan campaign and set of posts for the Prince Edward Island Lung Association.

There can’t be such concepts as "some" or "sometimes" in smoking related questions, as there is no such concept as "just a little bit pregnant".

You either smoke, or don’t smoke. Prince Edward Island Lung Association is fully confident in this idea, because it studies this topic for a long period of time and knows almost all the nuances about "occasional" smokers at the age of 25.

Then it launched its first set of posts about smoking "on occasion".

Cigarette packs with the name "Only when I’m drinking", "Sometimes smokes" and "Examination cigarettes" look not only funny, but they also reproduce the main idea of slogan – "It doesn’t matter what you call it, it’s still smoking".

Also, as a support to the set of posts, the Association produced occasional matches for your occasional cigarettes.

UK Cigarettes advertising

2007-06-27T01:56:00.000-07:00

The Breathers Pub

2007-06-27T01:47:00.000-07:00

This picture is an advertisement of the First Non-Smoking Pub in United Arab Emirates.

I’d like to mention that in the time of today’s universal tendency towards smoking ban in public places, this advertisement may be perceived inversely – “smoke and drink beer!”

Anyway, the idea is great! I’m sure that lot’s of smokers and non-smokers are interested in this place.

Vogue advertising

2007-05-30T08:42:00.000-07:00

Vogue: uncovering Inspiration

2007-05-30T08:35:00.000-07:00

Moscow, 30th of May – British American Tobacco, Russia put on the Russian market the first exclusive art collection of its brand for women.

Today, BAT Russia presents the collection limited edition of Vogue cigarette brand – art collection “Uncovering Inspiration”.
Up to the end of the July Moscow Vogue-lovers and art-admirers can appreciate new authors’ packs.

The first “private collection” of the brand includes three mini-collections, associated with one stirring theme – charm of feminity.

Three artists caught the quirk of spirits and the secret of fascinating charm by intuition.
In their works they depicted their vision of three flavors of Vogue: Bleue, Lilas and Menthe.

successful advertising campaign

2007-05-25T05:30:00.000-07:00

Advertising campaign

2007-05-25T05:23:00.000-07:00

The American Legacy Foundation teaches to live without smoking

Austin, Texas, April, 12 – GSD$M Agency created the series of trailers for spring advertising campaign against smoking – EX, the author of which is The American Legacy Foundation in collaboration with Mayo Clinic.

Trailers of the “Re-learn” company are about smokers, who can’t imagine how is possible to do common things – drink coffee, drive a car, eat – without a cigarette.

Relearned trailers support people, who are going to give up smoking, showing jokingly, how to do all these things without smoking.

Cigarettes Advertising

2007-05-21T06:29:00.000-07:00

"Ugly" taxi advertisement

2007-05-21T06:18:00.000-07:00

Johannesburg, SUA, If this person seems to you to be attractive, it’s time to order Toot-N-Scoot taxi.

TBWA\TEQUILA agency, SUA, made the series of posters for Toot-N-Scooter Taxi Service on the basis of the good old truth which is simple for everybody – after several shoots even an ugly person looks like a model.

The actors’ appearances were spoiled by the special make up. And they had on T-shirts with the inscription: "When I start looking yummy to you, it’s time to call…" or "When I start looking like a stud muffin to you, it’s time to call…"
In order to achieve the best effect of the advertising campaign, made –up freaks were sent to the night-clubs, where they handed out Toot-N-Scoot Scooter Taxi Service visiting cards.

Besides, the agency placed the sign on the sidewalks along with a humorous test about the alcohol level in blood (straight line the person has to pass along and not to stagger).

There is a following inscription at the end of the line: "If you manage to reach the end of the line, you can call Toot-N-Scoot Scooter Taxi Service".

At the bars and clubs were put cigarettes, lighted from the wrong tip. The sticker with the following inscription was stuck to the cigarettes: "If you do the same, it’s time to call…"

Cigarettes Advertising at Camel

2007-05-12T03:54:00.000-07:00

Tobacco products advertising "makes" nonsmokers take a cigarette

2007-05-12T03:25:00.000-07:00

American scientists suppose that tobacco products advertising in stores of retail trade led to the increase of teenagers-smokers.

As a result, they claimed about the need of introducing restrictions concerning cigarettes selling and advertising.

During investigation, organized by the American Center of control and prophylaxis of diseases, it was revealed that the tobacco products advertisement in stores of retail trade increases the risk of greater amount of young smokers.

The experts came to this decision after polling 26 000 of young students. Tobacco products advertising, which offers discounts and gifts for cigarettes’ purchasing.

Cigarettes and Advertising

2007-04-30T07:34:00.000-07:00

Restyling

2007-04-30T07:30:00.000-07:00

The leaders of the tobacco industry develop whole strategies in the pack-branding area: registering the scale, color spectrum, the perspectives of all the text and graphic elements of the pack. The principal importance lies in the size and style of the font on the pack.

Restyling of well-known brands (Winston, Camel), which take the defined segment on the market and which have its devoted audience, plays also a very important role in pack-branding of the modern tobacco companies.

Today, restyling of the production is one of the most effective PR-instruments on the tobacco market. Due to restyling, the support of the powerful brands is carried out: it helps both to maintain the loyalty of consumers on the acceptable level, and to attract new smokers.

The popularity of restyling is explained also by one peculiarity of tobacco market. One of the main elements in competitions is the struggle for profitable place on the shop-window – it’s not a secret that smoker gets accustomed to the external appearance of the shop-window with time. In this case, restyling plays into producers’ hands and allows the company to stand out against competitors.

The limited edition release is enjoys wide popularity also: people are ready to overpay for expensive design. The vivid example of this fact is “limited edition” of “Parliament” cigarettes which was released by the year 2005. The distinctive feature of the pack was in used materials: the carton was laminated by the metallized dark-blue layer, the flip-top of the definite design.

Sometimes restyling helps producer to reduce prime cost of cigarettes without any damage for selling.

Poster cigarettes

2007-04-27T08:31:00.000-07:00

The secret of success in Tobacco Industry

2007-04-27T08:23:00.000-07:00

“Marlboro” company, which produced cigarettes special for women with filter, tinted with lipstick or ivory colors, arrived at the conclusion that such decision was not the best one – finally, the number of men-smokers exceeded the number of women-smokers twice.

When among smokers became panic-stricken because of cancer diseases, “Marlboro” company decided to turn to men-buyers, without disregarding women.

The first changes concerned the color of the carton – it became red-white. Another novelty was the image of men with strong-willed features – sailors, cowboys, fish men and pilots. Something new was presented also by the tattoo of men from ad. The company’s collaborators liked the symbol of manhood so much that they extended it to the pictures-tattoos.

In the process of this campaign, “Marlboro” managed to keep women as purchasers. It seemed they got pleasure to look at such men in ad. It was reflected in the inscription on the carton: “Cigarettes for men, also preferred by women”. Due to advertising campaign the image of “Marlboro” brand was created: it symbolized “exciting person”, courageous and energetic person.

Expressing the idea through the image is a prerogative of the imaginative person. It’s the feature of the real ad man!

Camel cigarettes Advertising

2007-04-26T06:05:00.000-07:00

I’d like to discuss the facts from Camel brand’s advertising; the advertising campaign of 1993-1994 in particular.

It was absolutely new conception in comparison with the previous campaigns. TV advertisements didn’t glorify brave man any more, who overcame fast-flowing rivers and squeezed his way through tropic bush. In this advertisement “Camel” brand changed its image completely.

Despite of the fact that new trailers got lots of awards and prizes in different festivals (Art Directors Club, Cannes Lions), it didn’t produce the proper effect on the potential buyer.

Humorous cartoon trailers replaced a courageous hero, who struggled with element. But the effect produced by them, turned out to be unfavorable for R.J.Reynold’s campaign.

The sales of “Camel” cigarettes reduced headily, and the research shown that people who got accustomed to the image of the brave hero were not ready for such changes in the brand’s image. Many of them began to smoke other cigarettes.

It’s easy to explain this tendency – the courageous hero doesn’t have to look funny. In smokers’ opinion carton of”Camel” cigarettes lost its symbolic value, which it carried, reckoning its owner in the number of “Real Man”.