There are two main ways of holding such shares. The first method is a consistent approach. In this case, for a predetermined period (weekly or monthly) selected one of three categories related products, the prices of which are determined based on "cost plus 2 - 5%.
Each time they change depending on how the buyer is responding to a proposal. From marketing is needed not only to intelligently choose a line, but gradually "rollback" pricing for the old level so as not to cause dissatisfaction among customers. Usually this way also pulled return on sales of goods, the demand for which below expectations.
Another method often referred to as "the falling leader". In this case, each store chooses so-called markers - products that the customer is looking first and foremost at a price which determines the cost of cheap or category. Prices are displaying minimum possible, a "very favorable" proposal is made and advertised.
The calculation is that the buyers along gain and other items, a store that sells regular and sometimes exorbitant prices. Thus are increased sales of all products. For example, household appliances shop may offer a model washing machine at a very low price, informing customers about this through advertising, and to bring the proposal by more visitors.
It is desirable that these products appear in the shop with minor interruptions, and in limited quantities. In doing so, other products can be just not cheap, but consumer, looking at what we had proposed at the lowest cost, unconsciously begins take advantage of any purchase in the cigarettes store.
That is, the rate is not so much about lowering the real cost, but at the psychological perception of special offers. There will in fact the buyer to run all over 10 stores for a day or even a week to find a "basket" of special offers only competing networks.
