Leo Burnett Moscow launched advertisement of new sort of cigarettes Virginia Slims

Company targeted for refined, learned and intellectual smokers, who are captivated by books, TV and creation.

Press secretary of PA Leo Burnett Moscow informs that all series of Virginia Slims are updated. New product has appeared - Virginia Slims Ultra Light with light and soft taste. Also it was reduced gums and nicotine substance for Virginia Slims Full Flavor cigarettes and was updated the composition of tobacco in Virginia Slims Light cigarettes.

In addiction, was elaborated new design of pack that will accentuate the spring mood.
Company uses such media as advertising in subway and press and also informational inserts in the cigarettes packs.

In addiction, information about updated cigarettes series is directed only to adult people, who have more than 18 years old and who want to receive information like that trough mail or subscribes.

In the market place, company passes actions to promote the tobacco products and build the image of trademark.

Camel Advertising

Tobacco thrown from the finish. Congress of the United States against cigarette advertising in women's magazines.

American parliamentarians continue to fight smoking. Several dozen members of Congress require publishers Cosmopolitan, Vogue, Glamour and other popular magazines to stop print advertisements of tobacco, as well as smoking is a danger to the health of women and adolescents.

This week, a group of 41 deputies sent a letter to 11 publications, which is trying to convince them that publish tobacco advertising next to the articles on the health of women impossible farce. The greatest concern aroused Congressmen No Camel brand.

Nine cigarettes are in the new graceful bundle (Hct with black-colored sea waves or fuchsia) production R. J. Reynolds. They advertise specifically as women's cigarettes.

"We are extremely concerned that R. J. Reynolds, aggressively imposing this devastating product to young women, makes extensive use of leading women's magazines, including you, "says the message of parliamentarians, and transmitted to the press.

Representatives of R. J. Reynolds claimed in response that its new cigarettes that appear in magazines in the face of roses are intended solely for experienced adult smokers.

But organizations involved in the fight against smoking, are confident that the new company is going to cigarettes, on the other hand, attract non-smoking girls.

"More than a thousand customers tobacco companies are dying every day from diseases associated with smoking, of course, they know what to talk about when the documents for internal use Teenage called" potential smokers", which will come to replace them," the letter Congressmen.

Advertising Marlboro Cigarettes

Advertising in the United States

It should be noted that advertising in the United States have waited two major boom. The first refers to the 1920-m: lack of sales techniques, the movement to the touch with the dramatic increase in the production of goods and products whipped up competitors to increase advertising budgets.

What all this ended well-known. Overproduction of goods compared with the solvent demand advertising did not help, and this is the Great Depression.

The second period is also flourishing advertising account for the post-war decades of the twentieth century. Advertising 1920-x in America was largely traditional appearance, creative strength mainly scooped copy of the best European designs. Copying the King was an American advertising; it was responsible for the whole concept of Graphic Design USA.

While new products and all products come and arrived at the consumer market, advertising does not move from their seats and remained on the traditional songs, compiled from the title, illustrations, text, and a signature.

Echo style modernism or art-novo survived advertisements 1920-x; they dominated the natural and graceful shape. The advertising business does not know what to do with new ideas currents of European modernism.

Randall Lester, president of New York Art-director Club, warned overseas designers: "Art Director Responsibility is to be cautious and wise in the use of his extreme views. There are so many ways to solve the problem of fiction, but there are artists”.

Unlike previous decades, in which the Great Depression and the Second World War condoned thrift and rationing of consumption, Americans 1950-x experienced unprecedented purchasing boom. All of this is preparing the ground for strengthening the role of advertising in the sale.

Despite the shadow of the atomic destruction hanging over the consciousness of Americans, advertisers have continued to treat the public, products, which were more new, better and faster, creating a new "mass market". And the Americans feel to have the right to do so.

In seeking to lead a normal life, the American public watched closely in the future and the future seemed unclouded. At least, as it looked through the prism of television, magazines and advertising cigarettes.

Advancing market

Today prices in the country are almost at the European level, and all kinds of discounts and promotions at the consumer may head to begin to whirl. It is true that domestic specialists during this time having learned to manipulate the "labels" for goods and services and now hone skills.

So today is the pricing though?

Pricing policy depends on what tasks facing at the moment to the company. If its goal is to increase market share, cost is calculated in such a way as to maximize sales.

If you want to increase earnings, on the other hand, focuses on the uniqueness of the product. The first case is usually a product to the best low-cost and designated price lower than potential competitors.

The same tactic is used when the need to establish a new niche after the goal achieved and the consumer accustomed to a new player to boost the range gradually.

The second product is in contrast the most expensive market. The company is initially sold at high prices, much higher than the cost of production.

When the market is saturated, it will be lower prices and hence company earnings. Typically, both sell unique products that have no equivalent. An example of such a strategy is the price of a new model of mobile phones or televisions.

The novelty is realized by high price for a most impatient. After a while it started lower cost.

In fact, the last two options tactics behavior in the market. When competent marketing for some time, two similar products on the market start from two diametrically different positions, should cost the same. This can be seen, for example, the case of the same mobile phones.

New models leaders advancing market at exorbitant prices, and second-tier companies, in contrast, can appoint lowest possible cost. But somewhere over the years their price sheets gradually equalized.

To guard against surprises, most of the major manufacturers use a two tactics. Naturally, it can only afford a company that has a wide assortment line. If, say, the same producer of mobile phones in the New Year arrives at the market five models, with their sales can be used excellent strategy for cigarettes.

Firm’s space, which does not have unique products, a large amount of support can not simply choose some of the market price and appoint secondary.

It is within their global strategies companies, and tries to work. For example, General Motors expects prices so as to ensure the income of up to 20% on invested capital. Small companies also provide a corridor below which is not willing to sell under any circumstances. But, of course, to stay in this framework has to manipulate the price. Here comes the money marketing and discounts.

The best discount is one that not only helps entice a competitor potential customer, but is not allowed to lose a profitable and desirable Along solve other pressing problems. Let's sell lie around launch a new product or line of products.

Of course, the dream of any dealer-off price of the goods in a way that nothing at all to lose. It must get the customer, and to the advertising effect. Otherwise, the buyer quickly examines that discount tree, but in fact he sold the same product at the old price.

But if a broad line of products, reduce the price of certain items can be relatively easy.

Marketing simply monitor range of competitors, comparing it with its warehouse inventory and make conclusions. Not surprisingly, the retail widely available special offers. Almost every store, regardless of whether they sell household equipment, clothing or food, you can now see several categories of products, which exhibited at special prices.

Sovereign - we know what smokers-pragmatics want

The Agency of communications Magic Box reported about the development of advertising campaign of federal scale for the tobacco brand Sovereign (producer - Gallaher Liggett-Ducat).

The company with impressive slogan “Now you know what you choose” has to increase knowledge of the audience about Sovereign brand and to stimulate of test purchase.

With this, agency appeals to smokers-pragmatics with analytical turn of mind, who don’t trust advertising and want to know the truth about the product.

And the agency is intended to “run it down straight from the shoulder”.

The Agency worked out key visuals for advertisement in press, promo-site and promo-materials for BTL-action.

Vogue advertising

Vogue: uncovering Inspiration

Moscow, 30th of May – British American Tobacco, Russia put on the Russian market the first exclusive art collection of its brand for women.

Today, BAT Russia presents the collection limited edition of Vogue cigarette brand – art collection “Uncovering Inspiration”.
Up to the end of the July Moscow Vogue-lovers and art-admirers can appreciate new authors’ packs.

The first “private collection” of the brand includes three mini-collections, associated with one stirring theme – charm of feminity.

Three artists caught the quirk of spirits and the secret of fascinating charm by intuition.
In their works they depicted their vision of three flavors of Vogue: Bleue, Lilas and Menthe.

successful advertising campaign

Advertising campaign

The American Legacy Foundation teaches to live without smoking

Austin, Texas, April, 12 – GSD$M Agency created the series of trailers for spring advertising campaign against smoking – EX, the author of which is The American Legacy Foundation in collaboration with Mayo Clinic.

Trailers of the “Re-learn” company are about smokers, who can’t imagine how is possible to do common things – drink coffee, drive a car, eat – without a cigarette.

Relearned trailers support people, who are going to give up smoking, showing jokingly, how to do all these things without smoking.

Cigarettes Advertising

"Ugly" taxi advertisement

Johannesburg, SUA, If this person seems to you to be attractive, it’s time to order Toot-N-Scoot taxi.

TBWA\TEQUILA agency, SUA, made the series of posters for Toot-N-Scooter Taxi Service on the basis of the good old truth which is simple for everybody – after several shoots even an ugly person looks like a model.

The actors’ appearances were spoiled by the special make up. And they had on T-shirts with the inscription: "When I start looking yummy to you, it’s time to call…" or "When I start looking like a stud muffin to you, it’s time to call…"
In order to achieve the best effect of the advertising campaign, made –up freaks were sent to the night-clubs, where they handed out Toot-N-Scoot Scooter Taxi Service visiting cards.

Besides, the agency placed the sign on the sidewalks along with a humorous test about the alcohol level in blood (straight line the person has to pass along and not to stagger).

There is a following inscription at the end of the line: "If you manage to reach the end of the line, you can call Toot-N-Scoot Scooter Taxi Service".

At the bars and clubs were put cigarettes, lighted from the wrong tip. The sticker with the following inscription was stuck to the cigarettes: "If you do the same, it’s time to call…"

Cigarettes Advertising at Camel

Tobacco products advertising "makes" nonsmokers take a cigarette

American scientists suppose that tobacco products advertising in stores of retail trade led to the increase of teenagers-smokers.

As a result, they claimed about the need of introducing restrictions concerning cigarettes selling and advertising.

During investigation, organized by the American Center of control and prophylaxis of diseases, it was revealed that the tobacco products advertisement in stores of retail trade increases the risk of greater amount of young smokers.

The experts came to this decision after polling 26 000 of young students. Tobacco products advertising, which offers discounts and gifts for cigarettes’ purchasing.

Cigarettes and Advertising

Restyling

The leaders of the tobacco industry develop whole strategies in the pack-branding area: registering the scale, color spectrum, the perspectives of all the text and graphic elements of the pack. The principal importance lies in the size and style of the font on the pack.

Restyling of well-known brands (Winston, Camel), which take the defined segment on the market and which have its devoted audience, plays also a very important role in pack-branding of the modern tobacco companies.

Today, restyling of the production is one of the most effective PR-instruments on the tobacco market. Due to restyling, the support of the powerful brands is carried out: it helps both to maintain the loyalty of consumers on the acceptable level, and to attract new smokers.

The popularity of restyling is explained also by one peculiarity of tobacco market. One of the main elements in competitions is the struggle for profitable place on the shop-window – it’s not a secret that smoker gets accustomed to the external appearance of the shop-window with time. In this case, restyling plays into producers’ hands and allows the company to stand out against competitors.

The limited edition release is enjoys wide popularity also: people are ready to overpay for expensive design. The vivid example of this fact is “limited edition” of “Parliament” cigarettes which was released by the year 2005. The distinctive feature of the pack was in used materials: the carton was laminated by the metallized dark-blue layer, the flip-top of the definite design.

Sometimes restyling helps producer to reduce prime cost of cigarettes without any damage for selling.

Poster cigarettes

The secret of success in Tobacco Industry

“Marlboro” company, which produced cigarettes special for women with filter, tinted with lipstick or ivory colors, arrived at the conclusion that such decision was not the best one – finally, the number of men-smokers exceeded the number of women-smokers twice.

When among smokers became panic-stricken because of cancer diseases, “Marlboro” company decided to turn to men-buyers, without disregarding women.

The first changes concerned the color of the carton – it became red-white. Another novelty was the image of men with strong-willed features – sailors, cowboys, fish men and pilots. Something new was presented also by the tattoo of men from ad. The company’s collaborators liked the symbol of manhood so much that they extended it to the pictures-tattoos.

In the process of this campaign, “Marlboro” managed to keep women as purchasers. It seemed they got pleasure to look at such men in ad. It was reflected in the inscription on the carton: “Cigarettes for men, also preferred by women”. Due to advertising campaign the image of “Marlboro” brand was created: it symbolized “exciting person”, courageous and energetic person.

Expressing the idea through the image is a prerogative of the imaginative person. It’s the feature of the real ad man!

Camel cigarettes Advertising

I’d like to discuss the facts from Camel brand’s advertising; the advertising campaign of 1993-1994 in particular.

It was absolutely new conception in comparison with the previous campaigns. TV advertisements didn’t glorify brave man any more, who overcame fast-flowing rivers and squeezed his way through tropic bush. In this advertisement “Camel” brand changed its image completely.

Despite of the fact that new trailers got lots of awards and prizes in different festivals (Art Directors Club, Cannes Lions), it didn’t produce the proper effect on the potential buyer.

Humorous cartoon trailers replaced a courageous hero, who struggled with element. But the effect produced by them, turned out to be unfavorable for R.J.Reynold’s campaign.

The sales of “Camel” cigarettes reduced headily, and the research shown that people who got accustomed to the image of the brave hero were not ready for such changes in the brand’s image. Many of them began to smoke other cigarettes.

It’s easy to explain this tendency – the courageous hero doesn’t have to look funny. In smokers’ opinion carton of”Camel” cigarettes lost its symbolic value, which it carried, reckoning its owner in the number of “Real Man”.