Zippo: Hand Warmer
Showing posts with label cigarettes store. Show all posts
Showing posts with label cigarettes store. Show all posts
Tobacco Advertisement
During of many centuries, tobacco companies spent a lot of money to advertise their cigarettes brands and tobacco accessories. In many cases, they had success and made a big profit.
Since 1997, tobacco companies spent double of money in advertisement campaigns. Tobacco companies are spending 11.2 billion dollars per year, or 30 million dollars per day for advertising their cigarettes and tobacco products.
In their cigarettes advertising, tobacco companies use the following methods of promotion:
- retail value promotion;
- promotion allowances/payments;
- coupons;
- item distribution;
- Public entertainment.
For example, only in 2001 for sporting events were spent 110.6 million dollars. Tobacco company were spent over 236.7 million dollars only in advertisements and promotions.
Non-traditional cigarettes will come into the market
Euro Commission proposed in 2009 year to introduce a ban for the sale of traditional cigarettes in Europe.
In result, Tobacco Companies will be obligated to produce fire-safe cigarettes.
"Euro Commission plans to ban traditional cigarettes for 2009-2010 years and engage smokers to use only fire-safe cigarettes."
Fire-safe cigarettes will be produced from a special paper for cigarettes with small ruptures. If from it somebody wouldn’t inhale, this cigarette will be automatically going out.
According to Euro Commission, daily about 2000 Europeans die from fire, caused by the lighten cigarettes.
Some words about Cigarettes
The word "Cigarette" has a French origin and it means "little cigar". Cigarettes have appeared for the first time in America, when American Indians were wrapping tobacco in straws, reeds and maize leafs.
Afterwards, they appeared in Europe and during approximately 250 years, cigarettes and pipes were unique ways to receive pleasure from tobacco.
In USA, the distribution of cigarettes forwarded the appearance of some new brands of “light” tobacco, for example "White Barley".
In 1880 appeared the first machine for production of cigarettes. During many years, cigarettes have overtaken cigars in sales volume. Soldiers, who didn’t have time to smoke cigars or pipes, had time to smoke a cigarette.
Approximate in that time, was founded the famous Fillip Morris Company, that sold manually rolled cigarettes.
In USA, cigarettes were generally created from wastes of manufacturing other tobacco products, especially from chewing tobacco.
This type of tobacco was very popular in west America in that time. British company "Phillip Morris" opened a representative in New-Work, which had the goal to actively market the cigarettes, including popular brand today “Marlboro”. Reynolds has launched Camel cigarettes on the market place.
In 20th years of our century, in the evolution of tobacco industry played a great role the distribution of cigarettes for women.
American Tobacco Company created the brand Lucky Strike to resist their competitors.
Similarly, they began advertising their cigarettes and have won over 38% of market place.
Combination of Cigarettes
Generally, smoking for women is an ideal way to get a man or give him a green light. When a woman smoking for themselves, it intentional less traffic, as would have no angles and emphases.
It looks to the window and smoking itself for themselves. Just another case where a woman smoking for men, for show. Once her interest appears near the site, a woman is changing in front. All occurs almost unconsciously.
Straighten spin, leg throw in the leg glance becomes more or dismissed or archly-draft. A cigarette in this case plays the role of some sort of magic wand with which to show subtle manners and graceful gestures. More generally begins presentation.
Smoke, smoldering cigarette ashes, it is not any signs of this beauty and the epitome of our time?
I have no time for they caught examine unconscious woman with a cigarette (and without these, if honest).
With talk and with a cigarette a woman is more impressive. Meanwhile, that for women smoking is odd way to show graceful hands, impeccable manicure and beautiful mouth. The easy way and applies to all one hundred.
The fact that more smokers woman sexually, even Freud said, equating cigars (and then they smoked it) to the phallic symbols. No gift famous artists and photographers love the image of women smokers.
Combined with cigarettes at the paintings and photographs appear walking stick, cylinder, in the grid stockings, red lips and nails, in general, all the attributes rapacity.
A woman with a cigarette in part is tiger. This is not representative of each sex in a brave forces take final leave such enticement surest way for the sake of health.
Similarly Shipping, Buy it! Why shops need discounts.
Low price is not the only way to get new customers. In the capable hands timely adjustment can increase sales, reviving interest in the product unpopular and even save the company from bankruptcy?
Domestic marketing has been perfectly mastered the Western experience of special shares and now use it.
Times when marketing companies designated price, simply comparing the cost of their products with competing products have long left. Today, every company defines its niche and SCA convenient for themselves `a pricing policy.
The key is to the forecast profit. This is a good all - and by entrepreneurs, and their competitors. Naturally, the ability to increase market position or earn more, no one has refused, but put the enemy "over profitable" proposal, even at the expense of their own profit, no one tries.
Chief irritant market- is large foreign companies. Regardless of the industry, where they become offensive-selling products, clothing, or providing recruiting or logistics providers, multinational corporations are forced domestic manager explore new options promote their products.
Before "price wars" were not, the domestic market is growing, international company seriously pinch their profits are not ready, but because voters in the light of its pricing policy domestic entrepreneurs.
But even a "weak" competition last year seriously changed the rules of the game. "In the last year or year and a half discount program indeed become more diverse. The number of special offers increased times. One of the main reasons for coming to the country-western big companies that lead their competitors carefully build marketing policy", is speaking President of the Russian Trade Group Andrei Timofeev.
The positions of domestic companies also increased, fewer are small players in the market, while those who remain, where more varied prices.
Increased competition: companies have to use all existing means to draw attention to their products. Sometimes sake they are even willing to sell some of their products at a loss. "One specializing in the sale of home appliances has a laptop on the bottom prices.
Rather, it is expected to only cigarettes advertising effect, hoping in this way to increase the number of visitors to its network. Probably, the number of such acts will only increase", predicts Andrew Timofeev.
How to color a brand
As a tradition the perception of the color itself greatly depends on national and cultural stereotypes. So, green in Islamic culture is holy color, in Ireland – national, in England – ill fortune color.
In Europe and USA there is a separate marketing branch, specializing in selection of color for the merchandise.
Color Marketing Specialists try to take into account traditions, stereotypes, the psychology of colors perception and many other factors.
"Clothes manufacturer, merchandise for house would not make a decision to launch a new product without consulting a color specialist, says Angela Morrin, director of American agency Morrin Color Marketing – The color not only attracts buyers attention, but also helps build an emotional connection between the customer and the product.
Each model should have its own "color history", which will help it to sell. The product, which before nobody bought, may have a great success after a color change."
Change of color and sex
Here is an example of successful color change: before the year 1995 Marlboro positioned as women cigarettes and were produced in soft white-rose packs.
To that moment the share of Marlboro on the USA market was reduced to 0,25%. For the salvation of the brand settled down an advertising giant Leo Burnett. The brand has changed its color and sex.
Then the dominating color of hard pack became red – male – color. And there was the result: after one year the sales of Marlboro cigarettes went up more then 3000%.
Cheap cigarettes at cigline.net
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Besides the essential of our online cigarettes store, you will be able to find interesting information about cigarettes and everything concerning tobacco industry. Cigline.net provides you with the fresh news and entertaining articles about cigarettes and smokers.
You may share you opinion in tobacco forum and discuss cigarette and tobacco topics with other interested persons.
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Sovereign - we know what smokers-pragmatics want
The Agency of communications Magic Box reported about the development of advertising campaign of federal scale for the tobacco brand Sovereign (producer - Gallaher Liggett-Ducat).
The company with impressive slogan “Now you know what you choose” has to increase knowledge of the audience about Sovereign brand and to stimulate of test purchase.
With this, agency appeals to smokers-pragmatics with analytical turn of mind, who don’t trust advertising and want to know the truth about the product.
And the agency is intended to “run it down straight from the shoulder”.
The Agency worked out key visuals for advertisement in press, promo-site and promo-materials for BTL-action.
Occasional matches for occasional cigarettes in occasional advertisement of occasional smoking
Extreme Group advertising agency worked out a partisan campaign and set of posts for the Prince Edward Island Lung Association.
There can’t be such concepts as "some" or "sometimes" in smoking related questions, as there is no such concept as "just a little bit pregnant".
You either smoke, or don’t smoke. Prince Edward Island Lung Association is fully confident in this idea, because it studies this topic for a long period of time and knows almost all the nuances about "occasional" smokers at the age of 25.
Then it launched its first set of posts about smoking "on occasion".
Cigarette packs with the name "Only when I’m drinking", "Sometimes smokes" and "Examination cigarettes" look not only funny, but they also reproduce the main idea of slogan – "It doesn’t matter what you call it, it’s still smoking".
Also, as a support to the set of posts, the Association produced occasional matches for your occasional cigarettes.
The Breathers Pub
This picture is an advertisement of the First Non-Smoking Pub in United Arab Emirates.
I’d like to mention that in the time of today’s universal tendency towards smoking ban in public places, this advertisement may be perceived inversely – “smoke and drink beer!”
Anyway, the idea is great! I’m sure that lot’s of smokers and non-smokers are interested in this place.
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