The Agency of communications Magic Box reported about the development of advertising campaign of federal scale for the tobacco brand Sovereign (producer - Gallaher Liggett-Ducat).
The company with impressive slogan “Now you know what you choose” has to increase knowledge of the audience about Sovereign brand and to stimulate of test purchase.
With this, agency appeals to smokers-pragmatics with analytical turn of mind, who don’t trust advertising and want to know the truth about the product.
And the agency is intended to “run it down straight from the shoulder”.
The Agency worked out key visuals for advertisement in press, promo-site and promo-materials for BTL-action.
