Zippo: Hand Warmer
Showing posts with label cheap cigaretes. Show all posts
Showing posts with label cheap cigaretes. Show all posts
Vogue: uncovering Inspiration
Moscow, 30th of May – British American Tobacco, Russia put on the Russian market the first exclusive art collection of its brand for women.
Today, BAT Russia presents the collection limited edition of Vogue cigarette brand – art collection “Uncovering Inspiration”.
Up to the end of the July Moscow Vogue-lovers and art-admirers can appreciate new authors’ packs.
The first “private collection” of the brand includes three mini-collections, associated with one stirring theme – charm of feminity.
Three artists caught the quirk of spirits and the secret of fascinating charm by intuition.
In their works they depicted their vision of three flavors of Vogue: Bleue, Lilas and Menthe.
Advertising campaign
The American Legacy Foundation teaches to live without smoking
Austin, Texas, April, 12 – GSD$M Agency created the series of trailers for spring advertising campaign against smoking – EX, the author of which is The American Legacy Foundation in collaboration with Mayo Clinic.
Trailers of the “Re-learn” company are about smokers, who can’t imagine how is possible to do common things – drink coffee, drive a car, eat – without a cigarette.
Relearned trailers support people, who are going to give up smoking, showing jokingly, how to do all these things without smoking.
"Ugly" taxi advertisement
Johannesburg, SUA, If this person seems to you to be attractive, it’s time to order Toot-N-Scoot taxi.
TBWA\TEQUILA agency, SUA, made the series of posters for Toot-N-Scooter Taxi Service on the basis of the good old truth which is simple for everybody – after several shoots even an ugly person looks like a model.
The actors’ appearances were spoiled by the special make up. And they had on T-shirts with the inscription: "When I start looking yummy to you, it’s time to call…" or "When I start looking like a stud muffin to you, it’s time to call…"
In order to achieve the best effect of the advertising campaign, made –up freaks were sent to the night-clubs, where they handed out Toot-N-Scoot Scooter Taxi Service visiting cards.
Besides, the agency placed the sign on the sidewalks along with a humorous test about the alcohol level in blood (straight line the person has to pass along and not to stagger).
There is a following inscription at the end of the line: "If you manage to reach the end of the line, you can call Toot-N-Scoot Scooter Taxi Service".
At the bars and clubs were put cigarettes, lighted from the wrong tip. The sticker with the following inscription was stuck to the cigarettes: "If you do the same, it’s time to call…"
Restyling
Restyling of well-known brands (Winston, Camel), which take the defined segment on the market and which have its devoted audience, plays also a very important role in pack-branding of the modern tobacco companies.
Today, restyling of the production is one of the most effective PR-instruments on the tobacco market. Due to restyling, the support of the powerful brands is carried out: it helps both to maintain the loyalty of consumers on the acceptable level, and to attract new smokers.
The popularity of restyling is explained also by one peculiarity of tobacco market. One of the main elements in competitions is the struggle for profitable place on the shop-window – it’s not a secret that smoker gets accustomed to the external appearance of the shop-window with time. In this case, restyling plays into producers’ hands and allows the company to stand out against competitors.
The limited edition release is enjoys wide popularity also: people are ready to overpay for expensive design. The vivid example of this fact is “limited edition” of “Parliament” cigarettes which was released by the year 2005. The distinctive feature of the pack was in used materials: the carton was laminated by the metallized dark-blue layer, the flip-top of the definite design.
Sometimes restyling helps producer to reduce prime cost of cigarettes without any damage for selling.
The secret of success in Tobacco Industry
“Marlboro” company, which produced cigarettes special for women with filter, tinted with lipstick or ivory colors, arrived at the conclusion that such decision was not the best one – finally, the number of men-smokers exceeded the number of women-smokers twice.
When among smokers became panic-stricken because of cancer diseases, “Marlboro” company decided to turn to men-buyers, without disregarding women.
The first changes concerned the color of the carton – it became red-white. Another novelty was the image of men with strong-willed features – sailors, cowboys, fish men and pilots. Something new was presented also by the tattoo of men from ad. The company’s collaborators liked the symbol of manhood so much that they extended it to the pictures-tattoos.
In the process of this campaign, “Marlboro” managed to keep women as purchasers. It seemed they got pleasure to look at such men in ad. It was reflected in the inscription on the carton: “Cigarettes for men, also preferred by women”. Due to advertising campaign the image of “Marlboro” brand was created: it symbolized “exciting person”, courageous and energetic person.
Expressing the idea through the image is a prerogative of the imaginative person. It’s the feature of the real ad man!
Camel cigarettes Advertising
I’d like to discuss the facts from Camel brand’s advertising; the advertising campaign of 1993-
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