It should be noted that advertising in the United States have waited two major boom. The first refers to the 1920-m: lack of sales techniques, the movement to the touch with the dramatic increase in the production of goods and products whipped up competitors to increase advertising budgets.
What all this ended well-known. Overproduction of goods compared with the solvent demand advertising did not help, and this is the Great Depression.
The second period is also flourishing advertising account for the post-war decades of the twentieth century. Advertising 1920-x in America was largely traditional appearance, creative strength mainly scooped copy of the best European designs. Copying the King was an American advertising; it was responsible for the whole concept of Graphic Design USA.
While new products and all products come and arrived at the consumer market, advertising does not move from their seats and remained on the traditional songs, compiled from the title, illustrations, text, and a signature.
Echo style modernism or art-novo survived advertisements 1920-x; they dominated the natural and graceful shape. The advertising business does not know what to do with new ideas currents of European modernism.
Randall Lester, president of New York Art-director Club, warned overseas designers: "Art Director Responsibility is to be cautious and wise in the use of his extreme views. There are so many ways to solve the problem of fiction, but there are artists”.
Unlike previous decades, in which the Great Depression and the Second World War condoned thrift and rationing of consumption, Americans 1950-x experienced unprecedented purchasing boom. All of this is preparing the ground for strengthening the role of advertising in the sale.
Despite the shadow of the atomic destruction hanging over the consciousness of Americans, advertisers have continued to treat the public, products, which were more new, better and faster, creating a new "mass market". And the Americans feel to have the right to do so.
In seeking to lead a normal life, the American public watched closely in the future and the future seemed unclouded. At least, as it looked through the prism of television, magazines and advertising cigarettes.
