Dunhill advertising company

During many years, the English brand Dunhill has established a reputation of expensive and conservative brand for elderly solvent aristocrats. Dunhill for Great Britain is the same as the Hermes for France. Dunhill is smoked, has wore, has written and has checked the time. And, if there is only a perfume or lighter, Dunhill is valued well by consumers.

In the whole world the brand “Dunhill” dictates the life style of rich people who appreciate elegancy and at the same time – the spirit of adventure.

It is not enough to have a cottage and yacht to become a gentleman. It is necessary also to use all modern means of travel as James Bond, to be risky as Michael Schumacher and sportive- man as David Beckham.

This same life style had Alfred Dunhill – inborn businessman, reckless racing driver, and luxury and travel lover.

He adored engineering and he invested his money in it not only for the sake of benefits. He was a very modern man, because he worked permanently to find always something new.

In 1920, he included in his collection the following devices: clocks, chronometers, lighters, devices made of leather. In 1926 his company produced the collection version of lighter “Unique” in which body was incorporated a watch.

In 1930-1940, his collection enriched with ties, tie’s clips, studs, gold cigarette cases which was encrusted with precious stones.

The pocket lighter was produced after the World War I. It was invented by English engineers Greenwood and Wise.

The muse of this invention was unfortunate circumstance – Greenwood lost his hand in the field and he can’t light a cigarette himself.

So, in this case was invented the first pocket lighter, where the wheel was distributed horizontally, not vertically and it permits to light a cigarette with the help of one hand.

The engineers proposed their invention to company “Dunhill” where it was called “Unique” and which caused a furor among customers. In the Dunhill’s museum is kept the prototype of the first lighter “Unique” where was used a can from mustard.

In 1926, Alfred Dunhill modernized the lighter and in the market appeared the original lighter-watch. In 1947, in Paris appeared the first gas lighter which worked from butane-gas.

His new version of lighter, Dunhill presented after 10 years in London, but it was the famous “Rolagas” which became immediately the most popular product of Dunhill Company in those years.

Dunhill supplemented assortment of the lighters with the most unusual models such as table lighter, aquarium-lighter, the huge lighter – peg.

You can see all these lighters now in London museum “Dunhill”, where are gathered enormous numbers of unique exhibits.

Cigarette Advertising Calendars

Smoking as a fashion

I can admit that smoking has been a very quiet stylish habit during of many years.
Process of smoking was sexy and amazing when somebody smoking in different places like: pubs, TV, park and so on.

I can say that this positivism was created by tobacco companies, with the help of their cigarette advertisings on TV, radio, billboards and so on.
I mean that the Cowboy looks very sexy when he rides a horse and smoke a cigarette for example.

According to the cigarette advertising, smoking appears to be modern and fashionable. Not some times ago, cigarette advertising was created to attract young smokers for thinking that smoking is cool.

This kind of publicity was implemented by lots of tobacco companies and was called: Joe Camel, Marlboro Man, Camel Cash, Marlboro Miles, etc.

Nowadays, tobacco companies don’t advertise their cigarette products as much as in the past.

In many countries, including France, Germany and so on smoking was banned in public places.

At the moment, tobacco companies are advertising their products with the help of the banners in their online cigarettes stores. Moreover, some of them use discounts for some cigarette brands.

American Dream

Tobacco Advertisement

During of many centuries, tobacco companies spent a lot of money to advertise their cigarettes brands and tobacco accessories. In many cases, they had success and made a big profit.

Since 1997, tobacco companies spent double of money in advertisement campaigns. Tobacco companies are spending 11.2 billion dollars per year, or 30 million dollars per day for advertising their cigarettes and tobacco products.

In their cigarettes advertising, tobacco companies use the following methods of promotion:
- retail value promotion;
- promotion allowances/payments;
- coupons;
- item distribution;
- Public entertainment.

For example, only in 2001 for sporting events were spent 110.6 million dollars. Tobacco company were spent over 236.7 million dollars only in advertisements and promotions.

Smoking ban in France

In France will appear "cigarettes" policemen

In France was created special police subdivision that will monitor cigarettes ban implementation.

This week, 175 thousands "cigarette" policemen will start to patrol schools’ and factories’ territories, verify offices and other public places where smoking is banned.

In general, France wasn’t very active in fighting against smoking in public place. For example, cigarettes ban has been functioning since 1991, theoretic of course, but practically all things turn out to work vice versa: it is not forbidden to created special smoking place at the restaurants and pubs that what is practicing at the moment.

But since next year January things are going to change: smoking in public catering will be totally banned. Regarding cigarette smoking in public place ban, it comes into effect in France on 1 February.

Lawbreakers will pay penalty about 68 euros. All police subdivisions are empowered to monitor the implementation of this ban.

But French government hopes that ban will come into power not due to the reinforcement of police measures but due to the moral pressure of the society on smokers.